Episode Details

Here's something  see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the time it's over, you don't want to think about it any more... you're just onto the next thing. You skip the debrief. You promise yourself you'll remember what worked. But then six months later you're reinventing a wheel you've already built two or three times.

To close out our back-to-school marketing challenge, I brought on my friend Tiffany Crenshaw from Animal House Photography and Tiffany Crenshaw Education. Tiffany - a business owner and homeschooling mom of three - coaches photographers on building a business that fits their life instead of swallowing it whole.

In this conversation, we get into:

•   Why starting a campaign with the end goal in mind, before you touch a single email, changes everything downstream
•   How to block off your personal calendar before you set a booking goal, so the plan actually fits your life  
•   The "hand raiser" email and multiple-choice poll that gets real answers out of leads who didn't book
•   Why Tiffany schedules a quarterly planning day and an end-of-year "SHE-EO weekend" to turn this season's data into next season's roadmap 

Tiffany is one of our speakers at the Consistency Club's live marketing summit on September 1st, and she's sharing a free quarterly mini planner to help you map out your own goals and action steps.

LINKS:

• Connect with Tiffany — see the storytelling, authentic-moments style she talks about in this episode
• Follow Tiffany on Instagram 

Resources:

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