Episode Details

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What if the best person to sell your art isn’t a gallery?

In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.

After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.

In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.

“Nobody, I think, will sell your work with the same passion that you do.”

— Signe Grushovenko

Timestamps:

00:00 Introduction

01:38 A Sense of Perspective

05:47 Leaving Teaching and Going All In on Sales

09:40 Why They Left the Gallery System

13:12 Mapping Desire 

14:34 Selling Your Own Work Without Being Pushy

16:41 Measuring Festival Success Over Time

19:51 Adding Reproductions to the Business 

23:11 Streetlight Mafia 

23:59 Final thoughts

Connect with Signe and Genna

Website:  https://www.grushovenko.com/

Instagram:  https://www.instagram.com/thegrushovenkos/

Learn more about The Professional Artist Association:

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