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#224 | How to Grow Your MedTech Business Without Throwing Money at Sales
Description
What if spending more money on sales isn't actually the fastest way to grow your MedTech business?
For clinician founders looking to commercialise and export a medical device internationally, growing a MedTech business takes more than regulatory approval, investment and an expensive sales team. If the market doesn't understand the problem your product solves or have a reason to change, adding salespeople can simply increase your burn rate without increasing adoption. In this episode, Hakeem speaks with international growth and commercialisation consultant Craig T. Ingram about creating demand before launch, entering new export markets and building a commercial model capable of sustainable international growth.
By listening you'll discover:
- Why MedTech commercialisation needs to start long before regulatory approval and product launch.
- Why spending heavily on salespeople isn't the same as building a market—and what needs to happen first to create demand.
- Why proving your commercial model, controlling your burn rate and executing consistently can be more important than trying to scale quickly.
Action
Listen now to discover how to grow your MedTech business by creating demand first, spending your commercial resources more intelligently and building a model that can scale sustainably.
Book a 30min Healthcare Export Accelerator discovery call
This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.