Episode Details

The Health Marketing Daily — August 25, 2026 In this episode: • New mouse-model research suggests a yeast-derived food supplement can restore the immune system's ability to fight cancer — opening a potential new positioning lane for beta-glucan and yeast-based supplement brands. • Grenade, the UK's dominant protein bar brand, is making a major push into US nationwide retail — a bold international channel move that signals how European sports nutrition brands are eyeing American shelf space. • A large study of over 2,500 people finds that common medications can permanently reshape the gut microbiome long after the last dose — a finding that strengthens the commercial case for post-medication probiotic and gut-restoration products. • Italian health media is amplifying new research showing that low vitamin D combined with abdominal obesity dramatically raises mortality risk in over-50s — a dual-angle story that connects the supplement and weight management categories in a new way. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health