Episode Details

The FMCG Marketing Daily — August 25, 2026 In this episode: • Coca-Cola's Fanta is moving beyond seasonal activation into building a recurring branded universe around Halloween — a strategic shift every FMCG brand manager running calendar-moment campaigns should be watching. • AB InBev is doubling down on Cutwater as its RTD spirits brand of the future, signalling where the brewing giant believes the next growth frontier in alcohol actually lies. • Wendy's poaching a former McDonald's CMO is one of the most pointed CMO moves in QSR this year — and it tells you exactly where Wendy's board thinks its marketing firepower needs to go. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO