Episode Details

Matt Cooper, Multi Award-winning coating industry expert, shares powerful insights on: resilience after failure, business growth, problem-solving, trust-building, team leadership, and transforming the cleaning industry through technology and purpose.

Matt, UK Lead of Nordic Chem, turned a heart attack at 32 into a mission to “COAT THE WORLD" — making cleaning more sustainable, respected, and human.

He reveals:
◼️ The truth about customer service vs. customer experience
◼️ How engineering skills and problem-solving shaped his business success
◼️ The story behind Nordic Chem’s antimicrobial, ceramic coating technology

◼️ How sustainability and ROI align — saving labour, chemicals, and CO₂
◼️ Why discipline beats motivation and how to live by vision, not pressure
◼️ His journey through ADHD, Asperger’s, and leadership growth
◼️How he made his business 25% risk-free & time-saving

What We Discuss:
(00:00:00) Intro (00:01:11) Matt’s Journey: From Garage Doors to Floor Care (00:02:21) Transition to Floor Cleaning & Engineering Skills (00:03:45) What Is Nordic Chem & Why Use It (00:04:53) The Heart Attack That Changed Everything (00:06:00) The Birth of Nordic Chem (00:07:39) Developing the Ceramic Coating Post-Pandemic (00:08:48) ROI: Labor, Chemical & CO₂ Savings (00:11:22) Can Nordic Chem Go on Any Surface? (00:12:53) Anti-Static & Dust Resistance Explained (00:14:00) How Nordic Chem Helps Cleaning Businesses (00:16:04) Extending Surface Life & Reducing Risk (00:17:39) Boosting Team Productivity & Revenue (00:19:48) The 5-Year Vision: Coat the World (00:21:45) Making Cleaners’ Lives Easier (00:22:24) Building Trust & the Right Team (00:24:01) Training Leaders to Deliver the Vision (00:27:25) The Can-Do Attitude in Business (00:29:33) Learning from Mistakes & Being Honest (00:34:50) Overcoming ADHD & Asperger’s in Public Speaking (00:37:42) Living by the Calendar & Staying Disciplined (00:39:36) Setting Goals & Creating Clear Vision (00:41:56) Motivation vs. Discipline (00:44:12) Matt’s Sanctuary & Managing Time (00:46:22) Life System vs. Work-Life Balance (00:47:50) Family Support Through Ups & Downs (00:49:17) Starting a New Business the Right Way (00:51:08) Delivering Service & Building Reputation (00:53:59) Customer Service vs. Customer Experience (00:56:56) AI & the Future of Cleaning (00:59:03) Ethics, Trust & Keeping Promises

If you own a small or medium-sized business and want to make it more cost-effective with high-quality HR services, don’t miss my next episode with Sandra — a human resources expert with 22 years of experience!

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