Episode Details

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Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training.

We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way.

00:00 Pete's starting point and early challenges
03:21 Meeting Tessa and the idea of opening their own studio
06:37 Leaving Vision and starting their own gym
09:58 The evolution of pricing and service offerings
13:14 Mentorship and learning from others
16:07 Managing growth, staff and operational challenges
19:05 The power of sales and high-ticket programs
20:00 Scaling through ads and client acquisition
20:57 Relationship-based sales and client loyalty
21:54 The shift to semi-private training
22:53 Pricing semi-private and personal training
23:53 Tracking client progress and results
24:50 Building better sales systems and processes
25:48 Overcoming setbacks and staying motivated
26:47 Balancing family life and business
28:13 Future growth and expansion plans
29:10 How the fitness industry has changed
30:04 The importance of genuinely loving fitness
30:57 Advice for aspiring gym owners and trainers
31:54 Pete's final thoughts and key takeaways

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