Episode Details

Social media trends in 2026 & beyond are moving away from overly polished, generic, AI-sounding content and toward real human connection. For travel advisors, that creates a meaningful opportunity: you do not need to out-produce every creator online to build trust with potential travelers.

In this episode of Travel Agency in a Year, Rachel K looks at the current social-media shift and what it means for travel advisor content. You’ll learn how to create content that sounds like you, how to use your real point of view and travel expertise, and why consistency and connection matter more than chasing every new trend, or posting edited templates every other TA is using online.

If you are exhausted by trying to keep up with social media or wondering how to stand out in a crowded travel feed, this episode will help you focus on what is actually worth your energy. And, when you truly speak with your own voice to your own ICA with your own offer, content becomes so much easier to manage.