Episode Details

Walmart is making a bold international leap with Walmart+ in Canada — its first global rollout — bundling free shipping, Crave access, and seamless e-commerce perks to build a loyal customer ecosystem. The $8.97/month membership (or $89/year) automatically upgrades existing Delivery Pass users, driving engagement beyond groceries with zero minimums and double-digit U.S. growth. With membership revenue up 17% and members spending four times more, Canada becomes a critical testbed for scaling this model abroad. Backed by a $6.5B Canadian investment over five years, Walmart’s strategy merges digital convenience with physical retail innovation — all aimed at turning shoppers into superfans worldwide.

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