Episode Details

This story was originally published on HackerNoon at: https://hackernoon.com/why-crypto-and-fintech-brands-cant-run-traditional-ads-anymore-and-what-theyre-doing-instead.
Learn how crypto, fintech, and other restricted-category brands are adapting to tighter Meta and TikTok ad policies with street interview marketing.
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Crypto, fintech, and other regulated brands are finding traditional paid advertising increasingly difficult as Meta, TikTok, and other platforms tighten restrictions and require more documentation and pre-approval. Street Poller Media founder Shane Ginsberg argues that street interview creative offers a different approach: it feels more like authentic conversation than a conventional claims-heavy advertisement while giving agencies experienced in restricted categories a practical advantage in navigating platform review. The shift is making compliance knowledge and operational experience as important as creative production itself.