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Content That Converts: Building Your Practice's Online Presence with Leila Adnani
Description
If you want your private practice content to drive real inquiries—not just likes—this episode lays out a practical blueprint. Brandon Seigel and Leila Adnani unpack how to speak directly to a patient or parent’s specific fears and questions, mirror real search behavior, and build trust with authentic stories, outcomes, and testimonials. They contrast reality‑based content with glossy, idealized clips that risk a bait‑and‑switch experience, and they outline a consistent cadence that compounds your SEO and social proof over time. Finally, they spotlight the biggest ad spend mistakes and how to reallocate budget toward trackable funnels and measurable ROI.
What You'll Learn:
- How to turn real FAQs into high‑trust, conversion‑ready content
- Why authenticity beats aesthetics—and how to avoid bait‑and‑switch content
- The content types that convert vs. the posts that waste space
- How to define and speak to your ideal customer profile (and disqualify the wrong fit)
- A realistic posting cadence for podcasts and video in a private practice setting
- The ad tactics to stop today: homepage drops, poor tracking, and post boosting
- How to think in lifetime net value and treat ads like a controllable faucet
Press play to transform your content from vanity metrics into booked appointments. #PrivatePractice #HealthcareMarketing #ContentMarketing #SocialMediaStrategy #PracticeGrowth
Leila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs.
Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports.
PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show.
What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success.
https://www.youtube.com/personalizedsolutions
Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.
Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide B