Episode Details

AI is already reshaping back-to-school shopping in Canada, with over half of parents expecting it to impact their spending next year. They’re using—or eager to use—AI to build lists, compare prices, and even negotiate deals, trusting it more than friends to make purchases. While most are comfortable letting AI assist, few want it to make final decisions or shop entirely on its own. Retailers must ensure clear, accurate info as AI gets smarter at spotting value—and exposing weak offers.

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