Episode Details

The Health Marketing Daily — August 24, 2026 In this episode: • New research linking high-dose vitamin D supplementation to measurably better cognitive scores in older adults gives supplement brands a powerful, evidence-backed hook for cognitive health positioning. • Nestlé quietly putting its GO Healthy supplement brand up for strategic review signals that Big Food's appetite for owning supplement businesses may be cooling — and creates a potential acquisition opportunity for specialist wellness players. • Functional mushrooms and collagen dominated the beverage innovation showcase at Newtopia Now 2026, confirming these two ingredients as the defining trend vectors for functional drink brands heading into 2027. • A new study finding widespread unlabelled toxic chemicals — including PFAS — in personal care products, even those marketed as 'eco' or 'natural', hands clean-formulation wellness brands a powerful and urgent differentiation story. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health