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Bulls' Value Soars But Wins Lag | Chicago Bulls News
Description
The NBA’s business boom is heating up as the Lakers’ $12B sale could lift every team’s value—Chicago Bulls set to gain 26%, adding over $1.5B. With a top draft pick in hand, the Bulls remain one of the league’s most profitable teams despite playoff struggles. New basketball ops head Bryson Graham now faces the tough task of building a winning roster while aligning with ownership’s profit-first strategy—balancing luxury tax, player development, and on-court success under mounting pressure.
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