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This one was by request, and there was no plan.

I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word.

So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of it.

I talk about the comparison spiral I have been stuck in, the trap of believing I have to keep giving more value to be valuable, why I doubled the price of Beauty Business School after teetering on it for far too long and the decision I made to stop travelling to speak unless I am paid.

What we cover

• The comparison spiral and why comparing yourself to someone 11 years ahead of you is a trap
• Starting over in a new field still means putting in the reps. It does not accelerate just because you have experience elsewhere
• "The universe has put you in a waiting room and you're not allowed to leave"
• Why simplicity is the thing standing between where you are and where you want to be
• The value trap: constantly adding more so you feel worthy of the money
• How over-delivering robs your clients of proving to themselves that they can do it
• Why 600 members was the wrong goal and 200 engaged members is the right one
• Doubling the price of BBS, and the two aligned clients who signed up within 48 hours
• Redesigning the ideal client by looking at the best people already inside the community
• Releasing control, and why controlling every outcome was the thing keeping her stuck
• The decision to stop speaking for free
• The one filter she now runs every business decision through: will this add more work for me?

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https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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