Episode Details

The Health Marketing Daily — August 23, 2026 In this episode: • Danone's €1 billion acquisition of Huel getting regulatory clearance is one of the biggest deals in functional nutrition this year and signals where major food conglomerates are placing their bets. • New research linking a specific gut bacterium to stronger muscles in older adults hands gut health brands a compelling, science-backed angle into the booming longevity and healthy ageing market. • Italy's advertising self-regulatory body has banned ads for the supplement Apportal Boost over its claim of delivering an 'instant energy charge' — a sharp reminder that performance language in supplement marketing remains heavily scrutinised across Europe. • A public debate among nutrition scientists over whether cutting protein intake extends lifespan has direct implications for how protein supplement and high-protein food brands should position themselves in the growing longevity conversation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health