Episode Details

NBA star Corey Kispert’s coffee brand, The Bitter Truth, brews more than just caffeine—it’s a reflection of his journey through adversity, resilience, and growth. Born from his Seattle roots and Gonzaga days, the name honors the “bitter truths” he’s faced on and off the court, which taught him that confronting challenges head-on leads to deeper fulfillment. Sourcing beans from Rwanda, Ethiopia, Peru, and Guatemala, the company offers light, medium, dark, and decaf roasts, with his wife Jenn—also a former Gonzaga player—helping shape its design and marketing. What started as social media posts at local shops turned into a full-fledged business, now selling merch and wholesale, fueled by loyal NBA teammates and growing momentum. Even during grueling road trips, Kispert stays plugged in, confident his passion-driven product can carve a space in the crowded coffee market, inspired by other athlete entrepreneurs who’ve turned their passions into brands.

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