Episode Details

The FMCG Marketing Daily — August 23, 2026 In this episode: • The ice cream category — home to Unilever's Magnum, Ben & Jerry's, and Wall's — is facing a structural consumer shift as wellness culture and weight-loss drugs erode the guilt-free indulgence position brands have relied on for decades. • Nike's prolonged brand equity decline is becoming the marketing world's most-studied case study in what happens when a company optimises for performance marketing at the expense of brand building — a warning every FMCG CMO should be stress-testing against their own portfolio. • Ann Taylor's first major integrated campaign in nearly a decade — built around a Substack editorial community rather than traditional paid media — is a live test of whether dormant heritage brands can reactivate consumer love through owned content rather than advertising spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO