Episode Details
Back to EpisodesThe Digital Commerce Daily | Amazon plans drone delivery expansion to | How Yoto Turned Parent Advocacy Into | Will YouTube's new definition of a
Published 1 month, 3 weeks ago
Description
The Digital Commerce Daily — August 23, 2026
In this episode:
• Amazon is scaling Prime Air drone delivery across five new US metro areas, marking a significant infrastructure push that goes beyond its recent UK first.
• Yoto's $127M growth story is a masterclass in community-led DTC scaling — built on parent word-of-mouth rather than paid acquisition.
• YouTube has quietly redefined what counts as a 'view' to align with TV measurement — and it could reshape how ecommerce brands plan video budgets.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing