Episode Details

Glasgow taxis dropped over 15,000 pocket-sized city maps during the Commonwealth Games — and they’re a smash hit. The “Wee Yellow Guide” features two views of the city and includes a QR code with a 2% conversion rate, proving strong tourist engagement. Praise poured in from the taxi company’s chairman, who called it a “thrilled” success. With plans already underway for a second print run and potential involvement from local businesses, this clever, free navigation tool might just become Glasgow’s go-to tourist gift — and a model for other cities.

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