Episode Details

The Health Marketing Daily — August 22, 2026 In this episode: • GNC's accelerating brick-and-mortar retreat is a defining signal for how supplement brands must rethink their physical retail strategy across North America — and what it means for European market planners watching the channel shift. • Italy's advertising self-regulator has banned ads for the supplement Apportal Boost over the claim of 'instant energy charge' — a live reminder that health claim compliance is being actively enforced at brand level across Europe. • Researchers have engineered probiotic bacteria to infiltrate tumours and stimulate immune responses — a breakthrough that dramatically expands the scientific conversation around what probiotics can do, well beyond gut health positioning. • Canadian sports nutrition company Cizzle Brands is pursuing a US stock exchange listing, signalling that investor appetite for dedicated sports nutrition pure-plays remains strong even as larger food conglomerates circle the category. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health