Episode Details

The FMCG Marketing Daily — August 22, 2026 In this episode: • A new analysis finding that over half of 224 branded infant foods breach UK sugar guidelines is a direct regulatory and reputational threat to FMCG brands competing in the baby food category. • Jo Malone's debut in Fortnite marks a significant moment for prestige beauty brands testing whether gaming environments can translate sensory, luxury brand equity into digital spaces. • Georgia-Pacific's senior digital media director is publicly pushing back on AI-powered media buying agents, arguing the online advertising ecosystem is too broken for autonomous tools to work effectively — a rare, named-brand FMCG dissent in a category rushing to automate. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO