Episode Details
Back to EpisodesThe Digital Commerce Daily | Dutch average Amazon commission fees nearly | Global retail ad market to hit | OpenAI Expands ChatGPT Ads Pilot to
Published 1 month, 3 weeks ago
Description
The Digital Commerce Daily — August 22, 2026
In this episode:
• New data reveals Amazon is the most expensive marketplace for sellers in the Netherlands, with average commission fees approaching 20% — a critical number for any European seller evaluating their channel mix.
• The global retail media market is crossing $200 billion this year, but a deceleration in growth — and rising concerns about ad experience quality — signals the channel may be approaching a structural inflection point.
• OpenAI is rolling out its ChatGPT advertising pilot across 31 European markets, making AI-native ad inventory a live reality for performance marketers on the continent.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing