Episode Details

The Caldwell Night Rodeo is a powerhouse economic event, injecting nearly $9 million into the local economy in just one week—roughly 10% of the city’s annual revenue. With tickets selling out every year, visitors spend three times more than locals, reviving businesses and kicking off the summer season for restaurants and shops. Running through Saturday, this century-old tradition isn’t just entertainment—it’s a vital engine driving Caldwell’s financial heartbeat.

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