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Product Launch Emails - Success Story with Kay Peacey
Episode 114
Ever wondered what kind of success people in our membership, The League, experience with email marketing? Let's find out from our very own member Kay Peacey, who teaches people how to use ActiveCampaign for their email marketing and automation. Joining The League changed everything for Kay. She lost the fear, started implementing our campaigns, and by using the right product launch emails she didn't just meet her targets when launching her own membership (the ActiveCampaign Academy) - she smashed them!
Want to find out what Kay did to skyrocket her sales and totally boss this email marketing thing?
SOME EPISODE HIGHLIGHTS:
(4:40) Why Kay was too scared to email her list.
(7:20) What happened when Kay started emailing her list.
(8:56) What did Kay's email marketing look like before she joined The League?
(10:22) The magic of our Get to Know You welcome sequence.
(13:30) How hard was it for Kay to get started with email campaigns?
(15:24) How Kay used email marketing to promote her membership launch.
(20:00) How Kay smashed her product launch targets.
(23:10) What's next for Kay and her email marketing?
(25:10) Has email marketing taken over Kay's life?
(27:53) Subject line of the week with Kay Peacey.
Why Kay was too scared to email her list
While Kay has been helping clients with their email marketing for a few years now, she only recently got started with it herself. In fact, she confessed that for about 4 years she had a dormant email list. She only started emailing her subscribers about a year ago.
So what was holding Kay back?
Like many of the coaches, consultants, and online business owners we help, Kay was being held back by fear.
She was scared to speak. Scared that people on her list wouldn't want to hear from her (which is a little ridiculous because they signed up to be on her list!). She didn't know what to say and felt frozen - rabbit-in-the-headlights style. Even though she was helping other people write their emails, she couldn't do it herself.
But there was something else holding Kay back. Trained as a teacher and working as a proofreader for an exam board, she felt her writing was very formal - her style stilted and pompous. She felt her emails were boring and horrible, and it took her a while to get past that.
What did Kay's email marketing look like before she joined The League?
Up to about a year ago, Kay's emails to her list were very sporadic. She’d typically send welcome emails to anyone signing up for her online course, but they simply welcomed people to the course and included their login. Nothing else followed. Kay wasn't offering any other products or sharing any other content. She was keeping a very low profile.
Her reason (ahem, excuse)? That she couldn't possibly email her list because if she did, more people would ask her to do consultation work, and she couldn’t take on any more clients. On the surface, it made sense to leave her list well alone.
But did it really?
What happened when Kay started emailing her list?
As soon as she found the courage to email people, Kay's emails were immediately well received. She started a free Facebook community that allowed her to interact more with her audience. And that's when she started emailing her list to let them know what she was working on. She was very reluctant at first - can you believe she would have rather continued to answer questions for free than send emails?
But it's thanks to those initial emails that people started signing up for her free course - an introduction to ActiveCampaign. And that's w
Published on 4 years ago