Episode Details

Boohoo just paid a steep 2.3 million Euro fine from French regulators after being caught manipulating prices and misleading shoppers—95% of their listings violated rules, 40% weren’t real discounts, and some even raised prices before slashing them. They also mislabeled synthetics as “leather” or “suede,” which is illegal in France. The company blames past management and says they’ve fixed the issues, but this crackdown signals France’s serious stance against fast fashion’s deceptive tactics—just like Shein, fined 40 million Euros last year for similar tricks.

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