Episode Details

Alaska Airlines is launching nonstop flights to Paris and Athens from Seattle, turning the city into a global hub with ambitious expansion plans. Thanks to its recent Hawaiian Airlines acquisition, Alaska now has the planes and infrastructure to make these long-haul routes happen—seasonal runs from May to October, with Athens getting three flights weekly (its longest-ever flight) and Paris five times a week. The moves are driven by passenger demand and position Alaska in direct competition with Delta, while also leveraging local pride with Seahawks QB Sam Darnold in the marketing mix.

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