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Google Just Bought Spirit's Data for $10 Million and Got a Steal
Description
Google scoops up Spirit Airlines' pricing and booking data in bankruptcy for a fraction of its value, the UK launches a crackdown on hidden travel fees with fines up to 10% of global revenue, and Delta's pilot scheduling talks break down with the busy fall travel season right around the corner.
On today's Skift Daily Briefing, Sarah Dandashy breaks down why Google's Spirit data purchase is a bargain with enormous AI implications, what the UK's drip pricing crackdown means for travelers and why the U.S. still hasn't figured this out, and why Delta's reliability problems aren't going away before fall.
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Google Scoops Up Spirit's Data in Bankruptcy Sale to Train AI
The UK's Hidden Fee Crackdown Is Coming for Travel
Delta Pilots Detail Why Scheduling Talks Hit an Impasse
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