Episode Details

Google search is about to change forever.

AI is transforming the way people search online, and for estate agents, that means the strategies that worked for the last decade may no longer be enough.

In this video, I’m joined by SEO expert Ben Marley to unpack the biggest changes happening inside Google, how AI search is replacing traditional results, and what estate agents need to do to remain visible as search continues to evolve.

We discuss Google’s AI Mode, ChatGPT, Claude, zero-click search, local SEO, Google Business Profiles and why creating hyperlocal content is becoming one of the biggest competitive advantages in estate agency.

In this video:

• The biggest Google update in 25 years
• Why AI is changing customer search behaviour
• How ChatGPT and Claude are influencing buying decisions
• What zero-click search means for estate agents
• Why your Google Business Profile matters more than ever
• How to build authority in your local market
• Why hyperlocal content is the future of SEO
• Practical marketing advice every estate agent can implement immediately

If you want more valuations, more local visibility and to future-proof your estate agency marketing, this is an episode you won’t want to miss.

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