Episode Details

The Health Marketing Daily — August 21, 2026 In this episode: • Regulatory clearance of Danone's €1 billion Huel acquisition is the biggest structural deal in European functional nutrition this year and sets a new benchmark for category consolidation. • Supplement brand IM8 is replacing the traditional paid celebrity endorsement with an equity stake model — a structural shift in how health and wellness brands buy credibility. • Nestlé placing its GO Healthy supplement brand under strategic review signals that even the world's largest food company is questioning where supplements fit in its long-term portfolio — with implications for the whole category. • A public debate between longevity researchers and nutrition experts over protein restriction is creating real confusion in a category where protein and healthy ageing brands are surging. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health