Episode Details

What happens when Americans stop separating their politics from where they spend their money?

Tonight, Joe sits down with Jeff Kruszyna, founder and CEO of JMK Victory, for a wide-ranging conversation about conservative politics, grassroots fundraising, the 2026 midterm elections, and the growing Patriot Economy—a network of consumers and businesses increasingly choosing to support companies that reflect their values.

Jeff explains how the terrorist attacks of September 11, 2001 changed the trajectory of his life, taking him from studying computer science at SUNY Stony Brook to a career in Republican politics and conservative fundraising. He also explains why old-fashioned direct mail fundraising remains remarkably powerful even in the age of social media, digital advertising and artificial intelligence.

Joe and Jeff dig into the state of the Republican Party, Donald Trump's influence on the conservative movement, the battle for Congress in the 2026 midterms, New York politics, the rise of Democratic Socialists, and whether a new generation of conservative leaders can carry the movement forward.

Then the conversation turns toward the emerging Patriot Economy.

Are conservative consumers actually changing where they spend their money? Can companies such as Rumble, Patriot Mobile, Blackout Coffee and other values-driven businesses create viable alternatives to major corporations and Big Tech? And if Americans increasingly choose businesses according to their political and cultural values, does everything eventually become political?

Joe and Jeff also discuss free speech, YouTube and Rumble, AI and the emerging shift from traditional SEO toward Answer Engine Optimization (AEO), entrepreneurship, American-made businesses, Dan Bongino's influence on conservative media—and somehow find their way into New York sports, Vince Lombardi, cigars and bourbon along the way.

It's politics, business, culture, technology and the changing way Americans vote with their wallets.

Guest: Jeff Kruszyna
JMK Victory: https://www.jmkvictory.com/

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Special thanks to:
Executive Producer Wayne Rankin
Executive Producer Rosanna Rankin
Executive Producer Carolina Jimenez
Executive Producer Angela Wetuski
Executive Producer John Seeley

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(00:01:09) Joe introduces Jeff Crisina and the night's themes

(00:04:16) From computer science to politics after 9 11

(00:08:13) How Jeff found direct mail fundraising

(00:11:25) Why politics burns people out and why Jeff stayed

(00:17:33) Trump, New York culture, and political branding

(00:22:00) Iran, midterms, and fears of losing Congress

(00:33:28) Why New York keeps drifting left

(00:47:51) What campaigns misunderstand about donors

(00:57:27) The Patriot economy and values based brands

(01:17:46) 2026 trends and the post Trump conservative bench

(01:21:47) Packers fandom, Vince Lombardi, cigars, and bourbon

(01:31:29) Dan Bongino, final