Episode Details

In this episode of Global Economic Press, Alex Brady discusses a groundbreaking study by Press Ranger and OtterlyAI, which reveals the significant impact of AI licensing deals on the visibility of publishers on platforms like ChatGPT. The study, available on Press Ranger's website, shows that publishers with an OpenAI licensing deal earn 48% more citations on ChatGPT compared to those without such agreements. This research, based on data from 129.3 million citations across seven AI search platforms, highlights the importance of AI licensing in shaping what artificial intelligence reads and cites, offering valuable insights for publishers, public relations teams, and the broader media landscape.

The study, which combines datasets from OtterlyAI and Press Ranger, reveals that OpenAI-licensed publishers receive a significant citation advantage on ChatGPT, with a 112% increase in citations per page compared to unlicensed publishers. However, the research also indicates that a licensing deal is not essential for AI visibility, as unlicensed outlets like NerdWallet and Healthline are among the most-cited news domains. The study suggests that communications teams should focus on pitching service-journalism formats favored by AI and consider licensed publishers as one part of a broader strategy for ChatGPT-weighted exposure. The full study is available as an interactive dashboard, providing a comprehensive analysis of AI citation patterns and licensing agreements.