Episode Details

The business of sports is getting bigger, more sophisticated—and increasingly tied to Wall Street.

On this episode of ⁠Franchise Value⁠, featured expert ⁠Shana Orczyk Sissel⁠, CEO and Founder of Banríon Capital Management, joins co-host ⁠Todd M. Schoenberger⁠ to break down the rapidly changing economics behind professional sports ownership, investing and franchise valuations.

At the center of the conversation is Jeff Bezos and the reported investment structure surrounding Liverpool Football Club. Shana examines how a consortium structure could potentially position investors for greater control, what an $8 billion valuation would mean for one of the world's most recognizable sports brands, and why championship success can translate directly into enormous gains in franchise value. The discussion also looks at the appreciation of franchises including the Los Angeles Lakers and Seattle Seahawks and asks whether elite sports teams are becoming a distinct alternative-asset class.

Then the conversation moves into controversial new territory: sports-team ETFs and prediction markets. Shana and Todd examine an SEC filing involving 32 separate NHL team ETFs designed to track futures tied to CME team indexes, the potential costs and liquidity challenges surrounding these products, and the regulatory and insider-information questions that could emerge as Wall Street moves deeper into professional sports.

Shana also explains why, as a fiduciary, she would be reluctant to recommend prediction markets or sports-betting-related investment products to clients—and why owning a piece of the sports experience isn't necessarily the same thing as making a sound investment.

Plus, Shana discusses her upcoming book, ⁠Tough Minded⁠, arriving November 10, and her push toward 500 preorders. Viewers can preorder their copy on Amazon.

From Bezos and Liverpool to NHL ETFs, prediction markets and soaring franchise valuations, this episode explores what happens when fandom, finance and billions of dollars collide.

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