Episode Details

Kiristin Brey and Steve Scaffidi debate Arizona State University’s new bachelor’s degree in content creation, offered through the Walter Cronkite School of Journalism and Mass Communication. The program is designed to teach students how to create video, podcasts and social media content while building a personal brand. Steve sees an opportunity to produce better, more informed content creators. Kristin questions whether students should spend four years—and potentially significant tuition—learning skills they could develop simply by creating content themselves. The conversation gets into a bigger question about the future of higher education: Should college teach you how to become a creator, or should it give you expertise worth creating content about?