Episode Details

The FTC is cracking down on personalized pricing — when companies secretly charge you more based on your browsing habits, location, or even how long you linger on a product. Imagine seeing a higher price for baby gear just because you’re a new parent. The agency’s proposed rule would force businesses to disclose if they’re using this tactic and explain what data they’re leveraging — or face penalties for deceptive practices. While states like Maryland, Connecticut, and New Jersey have already banned it in grocery stores, the FTC aims to create a national standard. Retailers argue loyalty programs are similar and beneficial, but the clock is ticking: public comments are open for 30 days before finalization.

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