Episode Details

Nicotine pouches are exploding as big tobacco’s next big bet—fast-growing, highly profitable, and lightly regulated. Giants like Philip Morris and British American Tobacco are flooding markets in the U.S. and Scandinavia with brands like Zyn and Velo, reporting massive sales spikes, especially in emerging regions. These smoke-free, lip-placed alternatives generate eight times the profit per unit compared to cigarettes and can be used where vapes or cigarettes are banned. But global adoption faces a hurdle: most consumers aren’t used to oral nicotine. Aggressive marketing is helping, but health groups warn that without stronger regulations, this booming market could outpace oversight.

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