Episode Details

How to Boost your Rankings with Google Juice and Algorithms

In this episode, Barbara and Andy discuss:

• Search engines changing their algorithm
• Facebook algorithm
• Facebook ads
• Building Customer trust

Key Takeaways:

“If you actually want real results, get that expert who spent years working at it and is in the algorithm and understands what needs to happen to get you the results.” – Andy Seeley

Connect with Andy Seeley:
Website: https://creativelydisruptive.com/
LinkedIn: https://www.linkedin.com/in/andyseeley
Instagram: https://www.instagram.com/creatively.disruptive/
Twitter: https://twitter.com/andydisruption?lang=bg
Facebook: https://web.facebook.com/creativelydisruptive?_rdc=1&_rdr

Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: Barbara@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (98)

Dr. Barbara Hales: Welcome to another episode of Marketing tips for Doctors. I’m your host, Dr. Barbara Hales.

Today, we are fortunate to have with us, Andy Seeley.
Andy Seeley is the CEO and co-founder of Creatively Disruptive- a digital marketing agency built by a team of professional nerds that work together as Small Business champions and is a small business marketing expert. He is committed to helping businesses keep up with all the latest algorithms to make sure that they are getting their money’s worth for their online advertising, especially during the current economic environment. Welcome to the show, Andy.

Andy Seeley: Thank you, Barbara. Love being here.

Dr. Barbara Hales: Andy, you mentioned that you keep up with all the latest algorithms. I’m always hearing that when Google and various other search engines change their algorithms, and they have names attached to each one that nobody quite knows what it is that they are measuring, how is it that you get in on the real thing?

Andy Seeley: It’s probably the number of how often we’re in it. It’s really a discovery-type system. We’re alerted to a change that’s made. It’s like looking at the numbers and figuring out what that change has been affecting the numbers of the clients and the data. Then you can backward and engineer kind of what they’ve tried to do.

It’s a weird kind of thing with Google and Facebook. There’s no customer service, there’s no one for you to call, there’s no one to talk to. They built these immensely powerful organizations that can basically do whatever they wish to do. They won’t tell you what they’re trying to do. They kind of like just, hey, we’re making a change, because we want this to happen. They will say, we want better-optimized results for our clients.

We have to start digging through what happened back in the day. There was the other algorithmic update for Google that really pushed them away from being link-building to being very content-focused. We all kind of understood that