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Reddit's share of ChatGPT Search citations fell by 86% in just four days — and nobody, including the firm that tracked it, claims to know exactly why. In this episode, we break down what actually happened, why the drop looks completely different across ChatGPT versus Google's AI Overviews and AI Mode, and what the ongoing Reddit-Google tension might have to do with it.

Then: a Google spam update rolled out with zero new policies, but a clarification from Google's John Mueller complicates the story trackers were already telling about it. We break down why blaming the wrong update for ranking volatility means fixing the wrong thing.

Plus, a quick look at Google Trends' new Explore Maps feature and what it's actually useful for.

In this episode:

• Why Reddit's ChatGPT citation share fell off a cliff, while its Google AI Overviews and AI Mode citations only slid gradually
• What the Reddit-Google licensing tension might (or might not) have to do with it
• Why volatility before an update announcement usually isn't that update
• What Google Trends' new regional Explore Maps add for content research

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com