Episode Details

Wisconsin’s “Drive Sober or Get Pulled Over” campaign kicks off August 19th, targeting Labor Day weekend with a fierce push to keep impaired drivers off the road—last year, nearly 5,000 crashes involved alcohol or drugs, claiming one-third of all traffic deaths. Law enforcement teams are stepping up enforcement, but the real focus is on prevention: plan ahead with a designated driver, rideshare, or taxi—and if you see someone impaired, step in. The stakes are high: fines, legal fees, lost wages, and even jail time can add up to $10,000. With 10,000 annual DUI enforcement opportunities, this year’s campaign is even more aggressive. Beyond punishment, it’s an education effort—raising awareness and offering resources to make safe travel a community priority. Because a few minutes of planning can prevent a lifetime of regret—or worse.

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