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Why You Don't Need a Full-Time CMO Yet | ft. Simon Dell
Description
Most business owners want growth.
But growth comes with mistakes.
Hiring the wrong people. Growing too quickly. Making expensive decisions. Learning what doesn't work.
In this episode of The High Ground, Simon Dell, CEO & Founder of Cemoh, shares the lessons he has learnt from building businesses, making mistakes, hiring teams, and helping companies grow.
The conversation explores the realities of business growth, hiring, marketing strategy, leadership, fractional CMO services, and why having the right people and expertise can make a significant difference when scaling a business.
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In this episode you'll learn
• Why business owners need to embrace mistakes as part of growth
• The dangers of hiring too quickly when business is growing
• Why increasing revenue can create false confidence
• How the wrong hiring decisions can become expensive
• What a fractional CMO actually does
• The difference between hiring in-house, using an agency and hiring a fractional CMO
• Why businesses need access to multiple areas of marketing expertise
• How to identify when your business needs a dedicated growth strategy
• Why experience changes the way business owners make decisions
• Why having the right people can help businesses scale
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