Episode Details

Back-to-school spending is surging to a record $43.3 billion, but parents are shopping smarter—not bigger—thanks to economic anxiety. Half believe the economy’s heading downhill, forcing tighter budgets. Apparel sales jump 22% as families replace worn-out clothes, while tech upgrades dip 16%. Ironically, bargain hunters using multiple tactics end up spending more. Retailers are responding with early deals and value-driven promotions to win over cash-strapped shoppers who want every dollar to stretch farther this school year.

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