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Frasers Revives Dundee’s High Street | Glasgow News
Description
Dundee’s city center is roaring back to life thanks to Frasers Group’s $5 million flagship store, which opened last June and has already boosted foot traffic by 7% and sales by 26%. Dubbed the “Frasers effect,” the investment is sparking a retail renaissance — drawing in new brands, reviving old ones, and pushing occupancy to 90%. With Flannels already onboard and an Everlast gym set to open in 2027, the Overgate Shopping Centre is on track to hit 96% occupancy. It’s not just numbers — shoppers are feeling the energy, calling it “a breath of fresh air.” Frasers’ bold move proves physical retail can still thrive with big-name anchors, smart branding, and serious commitment.
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