Episode Details

Hershey’s is revamping Halloween with a salty snack takeover—popcorn, cheese puffs, and pretzels join the candy lineup, catering to health-conscious trick-or-treaters. Over 20 new treats debut, including first-time collaborators like SkinnyPop, Pirate’s Booty, and LesserEvil, blending spooky flair with crunch. Despite rising demand for healthier options, chocolate remains king—with mini packs flying off shelves and sugar-free sales soaring. Reese’s dipped pretzels and pumpkin spice popcorn add sweet-salty twists, while early-season shopping trends signal Hershey’s bet on a longer, more festive treat hunt.

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