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Ferrero’s Billion-Dollar Snack Takeover | Cleveland News
Description
Ferrero, the Italian candy titan, has turned snack aisle domination into a billion-dollar game—snagging iconic U.S. brands like Keebler, Tic Tacs, Nutella, Butterfinger, and even Rice Krispies through massive acquisitions since 2017. With each deal, they’re expanding their global footprint without reinventing the wheel, buying beloved names people already trust. It’s snack shelf takeover mode: one blockbuster purchase at a time.
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