Episode Details

🎙️ Episode 68: More Than Real Estate Podcast — Online Influencers Are Making Millions on Instagram and Now Realtors Can Too

Paige Roe came back to real estate after a hiatus, enrolled in Socially Sold, and built 13 million in pipeline in her first few months out of the program. She went on vacation and came home with seven buyer consults set, one for every day she was at the beach. This episode is for every millennial mom who watches influencers sell PJs and sweatshirts on Instagram and wonders why her real estate business can't work the same way. It can. And it does.

✨ The Pajama Analogy That Changes Everything — Paige owns 30 pairs of Mallory Irvin's In My Sundays pajamas. She didn't need convincing. The second Mallory teased the brand, Paige was in. That's parasocial trust, and it's the same thing that makes a buyer in another state DM a realtor at 1 AM asking for listing details. "They feel like they know you already." The mechanism is identical. The only difference is you're selling houses, not pajamas, and your commission is a lot more than 10%.

✨ 13 Million in Pipeline. Leads Coming in at 2 AM. — Paige finished Socially Sold a few months ago and immediately started building. She's now sitting on 13 million in pipeline for the next nine months, with buyers flying into Maryville, Tennessee to meet her in person after finding her on Instagram. She was up with her daughter at 1 AM and her phone was lighting up with DMs. "I was just like, this is crazy." That's what a funnel working for you around the clock looks like.

✨ Why Seven Seconds Beats 40 Hours a Week — The traditional real estate lead generation model is 40 hours a week of cold calling, door knocking, networking events, and sphere of influence calls, and then clients on top of that. The Socially Sold method is one to two hours of content a week, working for you 24 hours a day, seven days a week, attracting pre-sold buyers and sellers who already like, know, and trust you before they ever send a message. Paige set seven buyer consults from the beach. One per day. Without chasing a single lead.

✨ The Framework Nobody Can Copy — Paige tried doing Instagram on her own for a couple of months before enrolling. People were saying they loved her content. Nobody was converting. "There is a very big difference between having people say I'm loving your content, and having actual clients that are going to convert in your DMs." The framework is what bridges that gap, and what makes your personal brand yours even when you're following the same method as everyone else in the program. It cannot be replicated because it's built on you.

✨ Instagram Makes You the Agent Sellers Choose Over Their Best Friend — Paige put it plainly: sellers are going to start picking the visible agent over the one they've known for ten years who has no Instagram presence. "I trust this person to get my property in front of eyes." Ashley made it even more specific: a seller will tell her brother who's a realtor that she's listing with Paige because Paige can get the property an extra 4,500 views and bring in three or four extra buyers. That's not personal. That's business.

✨ The Wild West Is Right Now — There are thousands of agents in any market hosting open houses and paying for leads. The number doing Instagram the right way, with a real framework and a real funnel? Zero. Paige is hearing it firsthand from other agents who ask how she's getting leads from Instagram when they're visible too. The difference is the method. "Getting into it now, cutting out that learning piece now, you're putting yourself ahead in a market that is going to be exploding with agents on Instagram in the next five years."

Paige Roe is a real estate agent based in Maryville, Tennessee and the newest Socially Sold coach. She returned to real estate after taking time with her kids, enrolled in Socially Sold, and built 13 m