Episode Details

A restrictive contract may control an existing asset, but it cannot control the creative engine that produced it. After the masters of Taylor Swift’s first six albums changed hands, she returned to the studio and created new masters through her Taylor’s Version releases. By directing her audience toward the recordings she owned, she rebuilt her leverage instead of remaining trapped by the original deal. That strategy strengthened her position before she ultimately regained ownership of the original masters. In today’s episode, we break down why founders must protect their intellectual property, and how proprietary code, frameworks, systems, and content can become the escape route from an agreement that no longer serves them.

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