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Owlet Shifts to Subscription Growth | Business and Finance News
Description
Owlet is pivoting from hardware sales to a subscription powerhouse, targeting over a million subscribers by embedding value through sleep insights and telehealth—turning baby monitors into lifelong family tools. Q2 revenue hit $33.9M, up nearly 30% year-over-year, fueled by $4M in tariff refunds and strong margin growth—even without the one-time boost, adjusted EBITDA soared. Their FDA-cleared status gives them a rare edge as Amazon enforces vital sign regulations, while international sales exploded 200% and Owlet 360 expands globally with easier onboarding. Despite short-term dips from competitor discounts, Owlet remains market leader—and is raising full-year forecasts, betting big on subscriptions and global scale.
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