Episode Details

Tom Hunt is the founder and CEO of Fame, the B2B podcast agency he's bootstrapped to around $4.5m ARR with 70+ full-time staff and $0 raised. Fame now starts and grows 300+ B2B podcasts around the world.

Before Fame, Tom quit management consulting in 2014 and, by his own count, tried and failed with 17 businesses before one finally stuck. Those failures taught him more about attention, distribution and demand than any of the wins ever did.

Today he's one of the most-watched voices in B2B marketing. A LinkedIn Top Voice, host of Confessions of a B2B Entrepreneur and Cash Machines, and the founder most other founders quietly copy the day they decide to start posting.

He joins Jack and Zac for an honest, tactical chat about how to become impossible to ignore online. How to build a personal brand that actually generates pipeline instead of vanity likes, why most founder content gets scrolled past, what B2B podcasting really does for a sales team, and how he built a 70-person company without a penny of outside money.

What you'll learn in this episode:

Chapters

• 00:00:00 Welcome to the Show: Meet Tom Hunt, Founder of Fame
• 00:02:25 The Fame Formula: How Taylor Swift Built Her Brand Twice
• 00:03:29 The Three Ways People Mess Up Their Podcast Launch
• 00:05:32 The Top Podcast Lists Strategy: Free Organic Traffic
• 00:09:53 The Intercom Deal: How One Guest Paid for the Podcast 9X Over
• 00:18:05 The Rollercoaster Years: 15 Failed Businesses Before Fame
• 00:24:44 The SaaS Hacker Newsletter: Building the Audience First
• 00:29:16 The Anatomy of a Viral LinkedIn Post: Face, Hook, and Rage
• 00:33:43 The HR Content Switch: Trading Relevance for Numbers
• 00:39:46 Building Culture Remotely: The Four Values That Drive Fame

#B2BMarketing #PersonalBranding #FounderLedMarketing #LinkedInGrowth #ContentMarketing #Podcasting #Bootstrapping #Entrepreneurship #B2BSales #WeHaveAMeeting

Connect with Tom:
LinkedIn: https://uk.linkedin.com/in/tomhuntio
X: https://x.com/tomhuntio
Fame: https://www.fame.so
Cash Machines newsletter & podcast: https://www.tomhunt.io

Hear more from the hosts:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b

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