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Focus Beyond the Website: Shifting from Google Clicks to Multi-Platform Discovery - Sara Warneryd
Season 2026
Episode 603
Published 2 months, 1 week ago
Description
Sara Warneryd shares the importance of shifting from Google clicks to multi-platform discovery. Talking points include:
*Understanding Search as Discovery: Why user journeys are shifting from a single Google search to multi-platform exploration, and what this means for your brand.
* Creating content for the platforms, not the click: How to format your knowledge so it delivers full value directly on Reddit, TikTok, or YouTube, keeping users engaged where they are.
* Mapping High-Impact Sources: How to identify and prioritize the influential channels where your audience actually seeks advice