Episode Details

Apple’s rolling out major changes to appease the EU under the Digital Markets Act, slashing its app fee structure to a flat 5% for digital sales outside the App Store — a sharp pivot from its previous complex pricing. After regulators rejected earlier proposals as too burdensome for developers, Apple’s new model simplifies payments: 20% for in-app purchases via alternative systems (dropping to 10% for small businesses), and 5% for apps distributed through other marketplaces or web downloads. These rules go live October 1st, marking Apple’s biggest compliance move yet — aligning with practices in Japan and Brazil while it still faces legal battles over fees in the U.S.

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